Giro d’Italia

Opening act
  • Account Director Paul Theuns
  • Creative Director Victor van Vloten
  • Director Victor van Vloten
  • D.O.P Robert van Wingerden
  • Camera Edwin van der Sande
  • Second Camera Freek Lindeloo
  • Producer Sjertsje Ebbers
  • Production Assistant Jeffrey Roelofs
  • Production Assistant Mandy Demon

Gelderland turned pink during the Giro d’Italia 2016. The cycling fever spread rapidly, and the Netherlands was captivated by the sport and the pink of the Giro.

To bring the Giro to our province, we assisted in creating an interactive and animated pitch, and not without success. After winning the pitch, we immediately began producing leaders, logo animations, and bumpers. Leading up to the major international sporting event, we worked on various campaigns. From the unveiling to the big start film, with portraits of individuals and promotional videos for the smaller events in between. In the end, we crafted a film for reflection.

However, what we are most proud of is the Big Start or opening film.

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