Kalfire E-One

Commercial & visual storytelling
  • Account director Paul Theuns
  • Creative Director Robert van Wingerden, Victor van Vloten
  • Producer Marieke Cillessen
  • D.O.P. Miguel Telheiro

The sustainable high-tech designer fireplace for every interior. This brand film was created for Kalfire’s latest fireplace, but it showcases so much more. The ambiance, safety, versatility, and above all, the connection that brings the ultimate fire experience.

The E-one has several unique selling points (USPs) that make it suitable for various target audiences. That’s why we’ve created more than just this commercial. Through short films that highlight the backstories of characters and situations, the USPs become even clearer.

In the lead-up to the launch of the new fireplace, we worked on a video content campaign. This included portrait films, teasers, and a vision film.

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