ROC Tech CampusBrand film
- Creative Director Robert van Wingerden
- Account Director Paul Theuns
- Producer Carmen Benneker
- Director Mark den Hoed
- D.O.P. Suus van der Geest
- Photographer Kane Jansen
- Editor Kane Jansen
- Copywiter Mark den Hoed
The School of the Future.
ROC Midden was in search of a way to inform potential students about their Tech Campus. This place offers so much, providing multiple avenues for personal growth. How do we convey this story? How do we reach out to young minds?
By going directly to them, of course! Our youngest team members took charge right away. We engaged with students, discovering what drew them to the school. The diversity of programs and hands-on learning were significant factors for them. They are full of ideas and are searching for ways to bring them to life. They are both thinkers and doers.
We translated this into a film concept brimming with variety – showcasing multiple programs and numerous opportunities. It was a blend of traditional craftsmanship and cutting-edge innovation. What’s more, the entire cast comprised actual ROC students!
A fresh, fast-paced edit was crafted. It incorporated a mix of footage, burst photography, and dynamic titles. A short, brisk, diverse film designed to capture the attention of young viewers. It was complemented by a voiceover they could relate to.
This is the Tech Campus.